14.03.2022

New product director for JLG telehandlers

JLG has appointed Daliborka ‘Dali’ Ribeiro as the director of product management for JLG and SkyTrak telehandlers, including the company’s latest 360 degree models from Dieci and its agricultural line.
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Dali Ribeiro

She will be responsible for the multi-generation product plan and drive the direction and implementation of its telehandler ‘go to market’ strategy.
Ribeiro moved to Chambersburg, Pennsylvania with her parents in 1998 from the former Yugoslavia. After attending high school and college in the USA in 2005, she followed in her father’s footsteps into JLG, initially as a parts pricing analyst before taking on a parts pricing manager’s role. Just over three years ago she was promoted to director of product pricing, taking on her first product management role last year.

Ribeiro said: “JLG has a well established position in the telehandler market. It’s an honour to represent two market leading brands like JLG and SkyTrak and to have the opportunity to talk directly with customers about the current product line and future enhancements. Feedback from the field spurs our process of customer inspired innovation.”

“Our team is passionate about understanding job site challenges to develop solutions that drive tangible value for owners and operators. It’s an exciting time to step into my new product management role, and I am looking forward to applying my aftermarket experience and developing a full lifecycle strategy for the telehandler product line.”
In her new telehandler role, Ribeiro joins three other product management directors - Ara Eckel, Bob Begley and Nate Hoover.