04.04.2022

JLG boosts Connected Services team

JLG has appointed Ara Eckel as director of product management for the company’s connected solutions platform team.

He will be responsible for leading the development of 'cutting edge digital technologies on JLG platforms and telehandlers' with the aim to improve the overall value of the company’s products. The team’s portfolio includes the JLG Augmented Reality and Mobile Control Apps, including the Bluetooth Enabled Analyzer & Analyzer Reader and Advanced Battery Monitoring System, as well as ClearSky telematics, 3-D Interactive Schematics, a BIM library, SkySense electronic detection system and AccessReady Fusion XR virtual reality training simulators.
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Ara Eckel

Eckel joined JLG in early 2020 as senior manager, product marketing & management, having spent almost eight years in the automotive industry in various marketing roles, initially with General Motors and from 2017 with Fiat Chrysler. He began his career as a sales person with Home Depot, moving to a sales role at Apple in 2009, he left after three years for Meltwater Group before starting with GM a few months later.

Speaking of his new appointment he said: “One of the biggest responsibilities JLG has as a leading global equipment manufacturer is to truly understand the needs of users - what they expect from the machine and how they want to interact with the equipment. The goal of our team is not only to demonstrate that we can deliver real-world job site value today, but that we also want to grow that value over time through technological advancements that create intuitive, engaging and interactive connected experiences.”

“The sky is the limit for expanding the use of connected technologies. As we work to advance today’s connected job sites and tomorrow’s connected cities, we are focused on the customer. Anything we introduce is intended to make their work easier and their equipment more efficient.”