JLG has appointed Mirco Negri as senior product manager for the European, Middle East and Africa region.
Mirco Negri joined JLG in 2014 as a regional sales manager having spent the previous two years as an export sales engineer with Hinowa. In 2017 he was promoted to sales manager for North Africa and South East Europe. In 2019 he added the role of product management co-ordinator. In his new role he will play a key role in developing the JLG product range in the region as well as the connected solutions that go with it.
Negri began his career in 2005 as a quality manager with Hinowa and two years later was promoted to aftersales manager - a job he held for almost six years before moving into the export sales role, leaving for JLG some 18 months later.
Speaking of his new role Negri said: “JLG is a well respected access equipment manufacturer. It is an honour to represent the brand in our market and to have the opportunity to work with customers about the current product line and future enhancements. Feedback from the field spurs our process of customer inspired innovation.”
“The regional product management team is passionate about understanding job site evolutions and the challenges our customers face to develop solutions that drive tangible value for owners and operators. It’s an exciting time to step into my new role of managing the product management team in our region and I am looking forward to applying my customer facing experience and understanding of the business into the development of a strategy for JLG’s products and digital services.”