Genie has announced changes to its European sales and support team, as its current leader Jacco de Kluijver moves to a new global role as vice president of business development.
In this new role, de Kluijver will be responsible for identifying and building the company’s global strategies to support sales and distribution related growth opportunities within Genie’s worldwide sales organisation, including improvements to existing channels, and development of additional retail, distribution and online outlets. He will also be responsible for leading the development and training for the sales organisation with a particular focus on value selling and territory management strategies.
He will be replaced as vice president of sales and support for the European, Africa Middle East and Indian sub-continent region by Will Westley who joined Genie in May 2021 as sales director for the UK and Ireland after 19 years with Caterpillar in a variety of roles in Europe and the Middle East. (See: New appointments as Genie)
Other new appointments
Other changes include the appointment of Thibaut Itzel as sales director for Germany, Austria and Switzerland, and Andrew Kendrick as director of sales and sales support for the UK, Ireland, and Nordic region.
Itzel joined Genie in 2020 as regional parts manager after four years with DAF truck where he was product marketing manager, having joined the company in 2016 as fleet sales manager. He began his career in 2010 as a product manager with Kia Motors Europe, moving to Hyundai the following year as European business development manager and then area parts manager, departing after four years for DAF Truck.
Kendrick joined Genie in June 2020 as UK sales and service manager, having moved to the UK from South Africa having spent the previous five years as chief executive of Genie’s South African distributor Goscor.
He began his career in 1998 as a heavy equipment mechanic with Camec in Johannesburg, moving to a similar role with Bell Equipment in 2000. After seven years with Bell, he joined Eqstra Holdings as service manager, followed by a year and a half with New Holland Construction as national Service manager. He then joined the energy related contractor Kentz as group asset manager, a role he held for almost five years, before leaving for Goscor.
Speaking of Kendrick, taking on his UK based role Will Westley said: “Andrew’s experience in the rental industry brings a unique perspective as Genie seeks to deliver our rental partners solutions that provide low cost of ownership and strong return on their rental investment.