Dutch international sales and rental group Riwal has promoted Johan van Klinken to chief commercial officer of Riwal Holding.
van Klinken joined Riwal in September 2015 as country manager Benelux and then regional director for central/southern Europe. He is currently managing director commercial of Riwal and takes up his new position at the end of the month.
In his new job, he will oversee Riwal’s commercial strategy as well as lead the sales and marketing teams, reporting to chief executive Pedro Torres.
van Klinken began his career in 1985 as a consultant with major accounting and advisory company PwC, leaving after three years to take up a similar position at LeasePlan. Over the next 14 years he moved up through the company, initially as manager of its DAF Lease operation, followed by various positions, including chief executive of LeasePlan Hungary and finally chief executive of LeaseConcept. After almost five years in that role he moved to Dutch car accident repair company Care Autoschade as chief executive of Care International, leaving in 2015 for Riwal where he was appointed as country manager Benelux.
The Riwal business dates back to 1968 when Dick Schalekamp Sr set up Richards & Wallington International, the Dutch subsidiary of UK based crane rental company Richards & Wallington. He purchased the company through management buy out in 1980 and in 1987 added aerial work platforms to the fleet, using the abbreviated name of Riwal for the new division. In 1995, Riwal was appointed as the JLG dealer for the Netherlands, then in 2007 it sold its crane business to Sarens, in order to focus on its growing aerial lift operation.
Riwal began renting equipment internationally in the 1990’s and in July 2000 Doron Livnat of Baris and Hovago bought a 33 percent stake in the business in order to help fund a more rapid expansion, and later purchased the rest of the equity. The company now has operations in the Netherlands, Belgium, Croatia, Denmark, France, Germany, Kazakhstan, Netherlands, Norway, Poland, Slovenia, Spain, Sweden and operates in the Middle East.