09.10.2023

Sinoboom targets Middle East

Chinese aerial lift manufacturer Sinoboom has appointed Andy McPhail as managing director for the Middle East and North Africa.

He returns to the Middle East following a brief period back in the UK working as a consultant for Smiths Hire, having been regional operations director for Rapid Access – Loxam’s business in the Gulf region since 2021.

McPhail began his crane and access career in the UK as a sales representative for rental company Hewden Stuart. Moving to the Qatar in 2009 to join regional as sales manager. He took 18 months out in 2013 to set up and run his own business - Mequip - returning to Manlift as Qatar country manager at the end of 2014. He left for Rapid Access in mid 2021.
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Andy McPhail

Global branding director Tim Whiteman said: "This new appointment is part of our commitment to rapidly increasing our presence in the Middle East, customers will quickly notice additional services and support being made available."

McPhail added: "I'm delighted to join the rapidly growing Sinoboom team, the quality of the products have always impressed me and I'm looking forward to sharing this with colleagues in the Middle East."