Italian truck mounted and spider lift manufacturer CTE has announced a three year plan for the business which will see overall management transition from the founders and owners to a new senior management team.
The plan, which builds on one started in 20022 and sees the current sales and marketing director, Marco Govoni move to chief operating officer, with overall responsibility for all commercial activities and operations. He joined the company as export director at the start of 2012 and was promoted to sales director four years later.
Marco Govoni
Engineer Christian Tovazzi has been promoted to operations manager, supporting Govoni. In the new role he will use the decades of experience he has gained in the development of company’s production processes.
Christian Tovazzi
Executive vice president Lorenzo Cipriani said: “A strong commitment requires strong leadership, which is why entrusting Marco with the guidance of all operations aimed at satisfying market demands was the most natural thing that could be done. Marco, since his entry into the CTE family, has been able to bring great enthusiasm, strong commitment, and competence, successfully involving and directing all the areas he dealt with.”
“I have great trust and respect in him, both as a professional and as a person. I am convinced that under his direction, what we have defined in our Strategic Plan can be successfully implemented, thus delivering enormous benefits for our customers and all CTE stakeholders.”
Govoni added: “I can only thank Lorenzo Cipriani and Giampaolo Piovan for the opportunity given to me, this challenge is at the same time an honour and an important undertaking, and I feel a great sense of responsibility towards everyone connected to CTE including, employees, suppliers, customers.”
“I can guarantee maximum commitment in the wake of the strategy undertaken by CTE in recent years which provides for a strong and marked concentration on its product ranges for the production and distribution of truck-mounted and tracked platforms.”
CTE was established in 1981 as a startup manufacturer of platforms, in 1987 it became a Genie distributor, and began introducing products like it Piano Plan, furniture mover, and Pratika ladder hoist. In 2005 it acquired Bizzocchi truck mounted lifts, and Effer loader cranes- later sold to Hiab. Since 1981 the company has delivered over 15,000 truck mounted lifts to customers all over the world.
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