25.03.2022

CTE updates organisation

Italian truck mount and spider lift manufacturer CTE held an internal sales workshop last week dubbed “Towards a new era” at which it presented a new Strategic Development Plan, and a new organisation, “with a more modern structure and model to address the new ambitious challenges that the company will face in the future”.

The new organisation simply separates the business into two divisions, a sales, marketing and commercial team under the leadership of Marco Govoni, as sales and marketing director, with responsibility for strategic and commercial expansion plans.
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Marco Govoni

At the same time Matteo Bonfiglioli takes over as operations director with the responsibility to review and update every business processes and the manufacturing organisation in order to maximise efficiency and build quality.
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Matteo Bonfiglioli

CTE founder Lorenzo Cipriani said: “In the last two years the world has undergone a sea change. Before the pandemic and then the crisis in international relations, also due to the well-known events in Europe, the rules of the game are changing. Hence the desire to review our organisation through a more current production process and a more efficient company structure, to be in line with the new challenges that the current market requires, including smarter products and services, flexibility, while adapting to a changing world. The new business plan and the new organisation were born from these arguments and will be the tools that will lead us in the coming years to reach the defined objectives and to become more and more a point of reference in the lifting market."