Versalift merges in Europe

Time Manufacturing, parent company of Versalift, France Elévateur, Movex and Ruthman has announced a restructuring of its European distribution businesses.

As of Wednesday, this week, it will merge three of its European sales and support organisations - Versalift UK, Versalift Ireland, Versalift Denmark, Versalift Sweden and Versalift Norway into a single entity - Versalift Europe. Versalift France is now managed by France Elévateur as is Movex, while the Danish production operation (Versalift International) is part of Versalift Danmark / Denmark.

As part of the change the company has appointed Martin Lybæk Christiansen as managing director, who has carried out a similar role for Versalift Denmark since June 2022. He joined Versalift as chief financial officer in January 2018 from IT Services and Consulting company KMD in 2018, having worked as financial controller for the previous four years.
Martin Lybæk Christiansen

The move follows the departures of Kim Bach Jensen in April and (Andy Bray of Versalift UK in June).

The company statement said: “This strategic merger is designed to unify operations, streamline processes, and strengthen Versalift's position as a leading provider of vehicle mounted access platforms in the European market. By combining the resources and expertise of its regional entities, Versalift Europe will be better equipped to serve customers with enhanced product offerings, improved support, and increased innovation.”

“Martin brings a wealth of experience and a proven track record of success within Versalift. His leadership and vision will be instrumental in guiding Versalift Europe through this exciting new chapter and beyond.”
The senior Time managers (L-R) Uwe Strotmann of Ruthmann, Roman Rariy of Time Manufacturing, Martin Lybæk Christiansen of Versalift Europe and Charles Goffin of France Elévateur

Lybæk Christiansen added: "I am honoured to lead Versalift Europe at this pivotal moment. The merger marks a significant milestone for our company, and I am committed to driving our collective success and delivering exceptional value to our customers across Europe."

He began his career 2005 as a financial controller with Danish audio equipment company Bang & Olufsen, moving to a similar role with agricultural solutions company Skov in 2007. After three years with Skov he moved to food & beverages supplier Uhrenholt as financial controller leaving a few months later for Siemens Wind Power, where he was appointed business controller with a focus on production of the large wind turbine blades. He made the move to KMD after four years in the role.