Italian spider crane manufacturer Jekko has teamed up with a new joint venture between its existing distributor Matelev and Fassi subsidiary CTELM group to create Jekko France.
The new venture will make its debut at the JDL event later this month and will be responsible for distribution and support for the entire Jekko crane range. Matelev also distributes AlamaCrawler/Almac tracked products and Valla pick & carry cranes, while Fassi owns a minority stake in Jekko.
Jekko France will be managed by Frederic and Johanna Leclerc, from their base in Saint-Fargeau-Ponthierry, Île-de-France/ greater Paris region.
Frederic Leclerc said: “After several years of partnership between Fassi France and Matelev for the distribution of the Jekko brand, we are happy and excited to announce the creation of Jekko France. An alliance confirmed between Matelev and the Fassi Group in France to better respond to the French market and further develop the Jekko brand on our territory.”
(L-R) Alberto Franceschini of Jekko with Johanna and Frederic Leclerc
CTELM director Arnaud Thieulin added: “We are delighted to be able to continue developing the Jekko brand in France through this strong partnership. The creation of a dedicated joint entity with Matelev demonstrates the confidence we have in this brand and our strong ambition for the years to come.”
Alberto Franceschini of Jekko said: “The truck mounted crane sector is very large in terms of numbers, wider than the spider crane sector. For years we have been very well represented initially by Miltra and then by Fassi France, which has a brand with an unquestionable reputation and is present in such a large market. This has allowed us to make ourselves known and make good use of the popularity of the Fassi brand. In recent years Jekko has grown a lot in terms of popularity and quantity of machines produced.”
“In a growing sector like that of mini cranes, with a different commercial logic from that of truck-mounted cranes, we felt that now was the right time for Jekko to redefine the brand positioning, separating it from the previous organisation. We are sure that this will give greater prominence to our product, which in this way will be independent to move in the French market, trying to promote Jekko at a more capillary and sectorial level, which is fundamental for a product that is still a niche such as mini cranes. We look forward to welcoming you at our next two events in France.”
Comments