12.09.2024

Raimondi sales director

Raimondi tower Cranes has appointed Mauro Masetti as sales director. He rejoins the company, after a five year absence he was previously commercial director.

Based in Milan, Masetti takes over from Cristian Badin who takes over a wider region that includes North America and Northern Europe.

For the past five years he has been sales director for Morritsch Cranes having joined the company from Raimondi in 2019. His career began in 1999 as a service manager at environmental testing equipment maker Weiss Technik, before joining Terex in 2001 as customer care manager. In 2006 he was promoted to regional export sales manager, taking over responsibility for used crane sales in 2011. Later that year he joined MPS where he worked almost six years as a consultant to the company before moving to Raimondi in 2017.

Chief executive Luigi Maggioni said: “Mauro’s values and strategic vision align with the groups mission of expanding our global market share. His demonstrated industry commercial savvy, matched with his ability to adapt to dynamic conditions, will be instrumental in guiding Raimondi towards a more aggressive commercial strategy and taking decisive steps forward.”

Masetti added: “I am delighted to return to Raimondi, a company I always considered my second home. Remarkable steps forward have been achieved in recent years, including an impressive new production facility and the introduction to the market of new products. My goals align with the company’s vision and the leadership team, in which I firmly believe.”