UK rental company Plantforce has appointed Chris Matthew as commercial director, reporting to chief executive Sam Mercer.
In his new role he will be responsible for driving the strategic direction and commercial growth of the company, with a focus on innovation, safety and sustainability across all aspects of its operations. He joins the company from P. Flannery Plant Hire where he has been head of business strategy at rental company for the past six years.
Chris Matthew
He began his rental career in 2005, as an area operations manager with Enterprise Rent-A-Car, leaving after five and a half years to join Hewden where he was appointed national account manager, then head of construction sales. He left the business in 2014 to join one of the crews competing in the Clipper Round The World race. He returned later in the year to join the construction services team of the major contractor Balfour Beatty, leaving in 2018 for Flannery.
Speaking of his appointment Matthew said: “I’m really looking forward to working with Sam and the entire Plantforce team. This is an incredible opportunity to be part of a company that’s always moving forward, both in terms of growth and innovation. Plantforce’s focus on digital tools and sustainable technologies is setting new standards in the industry, and I’m excited to help clients work more effectively and achieve even better results.”
Sam Mercer added: “We are delighted to have Chris on board. His experience and passion for innovation are a great fit for what we’re trying to achieve at Plantforce. Together, we’re focused on continuing to grow and providing even more value to our clients.”
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