07.10.2025

New tech for Worldlift

UK aerial lift sales and service company Worldlift has appointed Mick Price as technical support engineer.

In his new job he will work closely with Worldift’s service team and customers, helping resolve complex challenges, share knowledge, and ensure that the highest standards of service are consistently maintained.

He joins the company from Genie UK, where he has worked for the past nine years, most recently as technical service manager. He began his career in 1997 as an apprentice with Direct Access Platforms moving to Universal Aerial Platforms in 2001, followed by a three year stint looking after a range of equipment with Barhale Construction. In 2006 he joined PSR, maintaining and repairing a range of aerial work platforms, before moving to Genie UK in 2016.

Worldlift said: “Mick brings 27 years of experience in the powered access industry, where he has developed a reputation for exceptional technical knowledge, strong leadership, and a commitment to delivering outstanding customer service. His proven ability to solve problems, mentor others, and champion safe working practices makes him an excellent fit for our department.”

“Our Service Team has always been one of our greatest strengths — dedicated, highly skilled, and focused on delivering real value to customers. By welcoming Mick on board, we are making ourselves even stronger. His experience will not only reinforce our ability to support customers effectively but will also enhance the knowledge and capability within our engineering team.”