Fredrik Paulsson, the chief executive and co-founder of the Swedish lifting and aerial lift rental company Kranpunkten, will step down from the day-to-day management of the company at the end of this month. He will be succeeded by Micke Rydbeck, who joins the company after almost 22 years with Volvo Trucks, most recently as head of sales and marketing at Volvo Trucks Norway. Paulsson will remain a board member and support the smooth transition.
Micke Rydbeck (L) with Fredrik Paulsson Fredrik Paulsson said: “After many years in management, it feels good to hand over the CEO role. Micke taking over is a natural step for Kranpunkten. I look forward to continuing to contribute my experience and knowledge in the years ahead.”
Micke Rydbeck added“I am really looking forward to leading Kranpunkten. The company has a strong culture, an attractive offering and a clear position in its niche. Together with Kranpunkten’s skilled employees, I want to build on what works well and further develop solutions that meet our customers’ needs. Our ambition is to achieve profitable growth and gain market share.”
Micke Rydbeck
Rydbeck started out with Volvo in 2004 as chief project manager for warranty, moving up through various after-sales management roles before getting into a regional sales management position in 2014, covering Eastern Europe, Europe, Africa and the Middle East and East Africa, based in Nairobi, Kenya. Moving back to Sweden in 2020 in a digital and IT role, followed by used vehicle sales and finally his most recent appointment in Norway in early 2025
He began his career in 2000 as a strategy consultant with the technical consulting company Connecta, leaving 18 months later to set up his own business, Jungle Peak Entertainment, moving back into the corporate consulting world, joining Triathlon Consulting group at the end of 2002, and moving to Volvo two years later.
Based in Båstad, southern Sweden, Kranpunkten was established in 1989 in Förslöv between Gothenburg and Malmö.
It now runs a fleet of more than 4,200 units, mostly aerial work platforms, including booms, scissor lifts, mast type lifts, trailer lifts, truck mounts and mast climbers, along with telehandlers and wheeled loaders, from nine locations with around 110 employees.
Around 85 percent of the fleet is already either electric or hybrid-powered. Its boom lift fleet includes models from Niftylift, Dingli, Genie and JLG, topped by a 185ft telescopic with a 58 metre working height.
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