23.06.2003

Manitowoc opens in The Netherlands

Manitowoc Crane Group has opened a new 25,000 square metre facility at Breda, The Netheralnds, to provide a base for sales, service and parts operations for Manitowoc and Grove cranes. The new facility will complement the centralised Venlo facility, also in The Netherlands, which co-ordinates Grove, Coles and Krupp Crane parts activities across the Europe, Africa and Middle East (EMEA) regions.
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Manitowoc's 600 tonne Model 18000 crawler marks the opening of the company's new Breda facility in The Netherlands and its new ties with the country.

Jean-Yves Bouffault, executive vice president for the Manitowoc Crane Group’s EMEA region said: “The Netherlands is a key country for the lifting industry and has many international players and big professional companies. This is an important step in plans for the consolidated distribution of Grove and Manitowoc products in Europe, and will give additional support to both dealers and our company stores as we introduce new and larger models, and further our market presence in Europe.” The group has set itself a market share target of 33 per cent in The Netherlands alone.

Making the trip over to Breda from the US was Glen Tellock, president of Manitowoc Crane Group who said: “With declining markets worldwide, the opening of the facility shows that we are fully committed to our customers and continued investment in our business and in the future of the company. We now have an opportunity to become a major force in the mobile and crawler crane markets and get closer to some of the biggest rental companies in the world.”
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From left to right; Jean-Yves Bouffault, Glen Tellock, Frans Vanwinkel and Willem Hilderink.

“Holland is a key market for the three brands (Manitowoc, Grove and Potain),” said Willhem Hilderink, vice president sales EMEA of Manitowoc Crane Group. “The 10 biggest customers own 70 per cent of crawler cranes in the EMEA region, and all are within a 250 kilometre radius of the Breda facility, mainly in the UK, The Netherlands and Belgium.”
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Manitowoc opens the doors of its new Breda facility to customers and dealers.

The group said that from now on it will only operate directly through Manitowoc Crane Group representatives throughout EMEA, and announced the recent termination of the long-standing relationship with the original Netherlands-based GMK dealer, HDW.

The new Breda facility, formerly belonging to Mammoet, features 3,000 square metres of fully equipped workshops and 16,000 references to spare parts, while residency will be taken up by 8 manufacturer qualified engineers for the GMK and crawler cranes.

The group said that it now almost has a representative crawler crane model from its complete range for testing in Europe. Its new 250 tonne Model 15000 crawler crane is currently in production at the group’s Wilhelmshaven facility in Germany, and the first unit will be finished by the end of the year. January 2003 will also see the production of the GMK 3050, the short boom version of the 3-axle 3055.

*Taking delivery of the 140 tonne capacity Manitowoc 555 on behalf of Belgian crane rental, transport and earthmoving company Aertssen, was Tony Nuyts, technical and commercial manager of its crane division. Aertssen currently operates a fleet of around 50 mobile and crawler cranes. Commenting on the acquisition Greg Aertssen, managing director said: “We have had good experience with Grove all terrains in the past, and the Model 555 crawler is an important addition to our fleet. Our first Manitowoc comes at an important time and the crane will be put to work on a job site in the port of Antwerp.”
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Willem Hilderink hands over the keys to a Manitowoc 555 crawler to Tony Nuyts, technical and commercial manager of Aertssen's crane division.

Also on display was Aertssen’s recently acquired 220 tonne capacity Grove GMK6220-L, one of the first units delivered in Europe, and Manitowoc’s own 600 tonne capacity 18000 crawler crane, following its recent Intermat launch in Paris.