24.03.2009

New team member for Vertikal

Clare Engelke has joined the sales team at the Vertikal Press, publishers of Vertikal.Net and Cranes&Access.

Engelke has a sales and marketing background in the automotive and recruitment fields and will be concentrating on finding and supporting new customers, helping build their businesses while they help support the news and information services that Vertikal provides.
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Clare Engelke

Leigh Sparrow of Vertikal said: “Over the past few years our business has grown rapidly which has stretched our resources to the point where we have let opportunities slip by. With a number of our larger sponsors facing a significant fall in revenues, they are cutting their marketing budgets which is having an even more significant knock on effect on our business.”

“While companies ought to be stepping up their promotional efforts rather than cutting them, the facts of life are such that advertising budgets are an easy target for cuts and human nature is to take the easier route.”

“Clare has a strong background in business prospecting and will help spread the message about what we do and allow a wider spread of companies to benefit from the worldwide readership of our publications, while providing our readers with a wider range of information for sourcing products and services and at the same time it will help us maintain the quality of our publications and information services - a win win win situation.”

“Clare will also be a major asset in helping improve our market research efforts, which include our annual rental rate and top rental company surveys.”