13.02.2013

Snorkel launches UK direct sales operation

Snorkel has formed a new direct sales and service operation for the UK. Mark Yarnold, general manager Snorkel UK, will head up the operation which was launched at the North-East regional meeting of IPAF last week, held in Newcastle upon Tyne.

"UK rental companies prefer to deal direct with the manufacturer," said Yarnold. "We have the considerable resource of the Vigo Centre factory right on their doorstep and will augment that resource with a dedicated UK team."

“With the factory based in the North East of England, we can offer a wide range of benefits to UK customers including PDI and shipping machines straight to the end user, factory fit customer-specific livery, decals and options, accurate lead times and fast shipping and dedicated UK technical support,” he said.

Snorkel already has wholly-owned sales and service operations in the USA, Australia, Japan and New Zealand. Enrique Garcia Delgado, Snorkel regional sales manager for Europe, added: "We remain committed to the distributor model as the best way to serve and support our customers worldwide. But with our factory and head office situated in the UK, it makes perfect sense to support our current re-sellers and major rental companies across the UK and Ireland."

The new-look Snorkel UK will continue to offer finance options and is currently recruiting its first dedicated product support engineer.