10.07.2018

Custom adds to sales team

US based scissor lift manufacturer Custom Equipment has appointed Norman Waterman as Northeast U.S. territory manager.

He joins the company from generator/back up power provider Kinsley Power Systems, where he has been rental sales manager for the past two and half years. Prior to that he was sales and business development manager at Osprey Strategic Research, a marketing and lead generation business - having joined the company in 2013 from training company Skills Camp where he was investment co-ordinator for three years. His equipment rental experience however was acquired during his time with NES Rentals where he served as account manager from 2005 to 2011.
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Norman Waterman

Custom’s vice president of sales Dan Schneider said: “Norman has a visceral understanding of the construction rental landscape and he knows what customers need to be successful. We are looking forward to seeing him champion our products.”

Waterman added: “There is a specific challenge that comes with selling Hy-Brid lifts and that’s the challenge of helping customers truly understand the value these lifts can add to jobsites versus the go to 19 footers and the heavier and lower capacity mast lifts. I look forward to helping contractors experience a product I truly believe in.”