03.12.2018

CMC moves into France

Italian spider and truck mounted lift manufacturer CMC has appointed Gaspare Caradonna as area sales manager for France and all French speaking countries. He is currently sales manager for the Italian market, a job he has held since joining the company in 2007.

The move is part of CMC’s strategy to expand its exports sales to rental companies over a wider geographical area Caradonna’s current role has been taken on by Fulvio Quercioli. See CMC adds to sales team

CMC co-founder Carlo Mastrogiacomo said: "After years of punctual work in Italy, Gaspare Caradonna will bring his experience to France and the French speaking countries that, thanks to his personal experience, Gaspare knows very well. I am sure that this change will bring important results in the logic of enlargement and market penetration that we have set. To Gaspare my thanks for the work done up to here and my wishes for what will come".
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Gaspare Caradonna

Caradonna added: "I enthusiastically welcomed this new challenge, convinced that CMC, also with the new crawler platforms just presented, has the capability to reach the target”.

Vertikal Comment

CMC appointed Klubb as its French dealer in 2016 but this arrangement has not worked out as well as hoped with disappointment on both sides. CMC has however chalked up some solidly successful long term partnerships with independent distributors, such as Kran en TruckService in the Netherlands and more significantly its relationship with All Access Equipment in the USA.

As is often the case, when the chemistry between the dealer and the manufacturer's management ‘clicks’ and the relationship then gets off to a good start, CMC has proven that it can develop highly successful partnerships.

France has a great deal of potential for further spider lift growth, this new approach could see CMC make some solid gains. The challenge with direct sales is providing a decent level of product support, if CMC can extend this across France its new sales manager it should do very well.