10.02.2023

CTE establishes new French subsidiary

Italian truck mounted and spider lift manufacturer CTE is opening a new subsidiary in France - CTE France SAS.

The new operation will be based in Saint-Jean-d'Illac to the west of Bordeaux, the operation will focus on dealing directly with major accounts and large rental companies, holding sales inventory and parts, while also supporting local dealers and service partners throughout France.

CTE set up its first French company - Compagnie Transalpine Elevateurs - changed later to C.T.E. - in 1992 with local partners. The business was taken over in 2013 by France Elévateur.

The distribution relationship between CTE and France Elévateur is changing into an OEM type partnership, where the French manufacturer will market two CTE models under its own band in the French market, at the same time CTE will do the same offering a CTE version of a France Elévateur van mounted lift in Italy.

CTE sales & marketing director Marco Govoni has been appointed as president of the new company and said: "We hope that this new strategic setting will bring new life and stimulate growth by bringing the CTE brand back to where it deserves in a market - the French one - essential for the growth of our Group. The branch will be operationally managed by two managers who have all our trust, Jean-Noël Ayral as sales manager and Christophe Lalisse for customer care." Please register to see all images

Jean-Noël Ayral

Jean-Noël Ayral joins the company from automotive component manufacturer Sedis, where he has worked in sales and sales management roles for the past eight years. He started out in 2004 with transmission and parts company J. Le Corvaisier moving to Sedis in 2015.
Speaking of his new appointment he said: “ I am delighted to join this project and proud to actively participate in the development in order to further elevate the CTE brand on the French market. Thanks to this organisation, CTE will be able to support its customers and their companies even better.”

Christophe Lalisse, joined CTE in September, after a short spell with commercial vehicle service and support company Euromaster. He began his career as 1989 as a service and training engineer with France Elévateur. In 2000 he joined ABC Equipement Ocean Indien in the island of Réunion as commercial manager. After 13 years in the role he returned to France and France Elévateur, with responsibility for used equipment parts and service. A couple of years late he moved to CLS which handled Bizzocchi and CTE as well as France Elévateur, leaving for Euromaster three years later.
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Christophe Lalisse

Speaking of the new developments he said: “Joining CTE France with the mission of developing customer service is obvious to me in my professional career. I have been present in this industry since 1989 and my experience now allows me to contribute to the development of CTE France. I welcomed this opportunity with enthusiasm and will therefore put my experience at the disposal of the team to achieve the important objectives that we have set.”

The new company joins two other majority/wholly owned subsidiaries, CTE UK which was established in 2002, and CTE North America which was set up last year.