Italian low level aerial lift manufacturer Bravi has reported strong first half growth, achieving record revenues for the six months.
The company saw new machines sales revenues for the six months to the end of June increase 22 percent to just over €15 million. Sales of the increasingly popular Leonardo HD model represented 56 percent of the total revenues, followed by the Sprint which accounted for 36 percent. The Spin-Go made up six percent and the Lui 460 just two percent.
(L-R) The Bravi Leonardo HD, Spin-go and Sprint
A healthy order book suggests that the upward growth trend will continue through the second half.
Chief executive Pierino Bravi said: “This steady and recovering growth compared to the first semester of last year, is also thanks to the reorganisation and the strengthening of our supply chain. This step allowed us to process all orders left behind due to the scarce availability of components, especially electronic ones.”
“Bravi Platforms prepares to face the second half of the year with a growth projection characterised by a plus sign. However, from the point of view of the overall percentage growth, we assume that it will be slightly lower than the one recorded in this first half.”
Vertikal Comment
Based on past half yearly statements Bravi has doubled its sales revenues compared to the average for the three years leading up to the pandemic.
This due to two main factors, the first being the launch of the Leonardo HD which combined Bravi’s unique mast with dual deck extension concept, with a heavier duty more rugged HD concept. And has added productivity options and accessories along the way, such as its Solo Gyps sheet handler and Small E false ceiling step up.
The company also invested in a substantial expansion to its production facility well before the current sales growth started to take off, or even looked likely to take off, and has implemented further improvements along the way.
In addition to product and production, the company has invested heavily in marketing and brand awareness, with Pierino Bravi staffing the stands that the company has at most trade shows in Europe and North America. As a result, the company ‘punches well above its weight’ in terms of brand recognition.
Full year revenues of just over €30 million is entirely possible.
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