US based lifting tackle, equipment and accessories manufacturer Crosby has announced that the company will adopt the Kito Crosby brand as it merges the Crosby business with Kito, which it acquired last May.
The new corporate branding will sit above the individual product brands such as Kito, Crosby, Harrington, Gunnebo, Peerless, Crosby Straightpoint, BlokCam, Airpes, Acco, McKissick, Crosby Feubo, Trawlex, Lebus, Speedbinder, CrosbyIP, Jiangyin, Erikkila, Van Leusden, Kito Weissenfels, SCC and Fall Safe - all of which continue unchanged.
Chief executive Robert Desel said: "We are thrilled to unveil our new brand, a symbol of our two legacy businesses combining as one team with a single mission and vision. This corporate identity serves as the focal point for all of us as we come together to best serve our valued channel partners and end users.”
Crosby - now Kito Crosby - has been a portfolio company of private equity firm KKR - Kohlberg Kravis Roberts - since 2013.
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