Tadano has announced changes to its management teams in Europe in particular its operations in Germany - Tadano Demag in Zweibrücken and Tadano Faun in Lauf.
The company has appointed Noriaki Yashiro as chief executive of the two businesses. He will take up the new role at the start of next month. He takes over from Kenichi Sawada who has been in the role for just over two years.
Noriaki Yashiro
Other changes, intended to support future growth and integration include:
- The appointment of Dean Barley, chief executive of Tadano Americas, to oversee European region sales, customer support, marketing and quality control in Europe in addition to his current duties.
Dean Barley
- Chief technology officer Hiroyuki Goda will lead research and development for mobile crane engineering in Europe, with the brief to ensure that innovation remains anchored in the German sites.
Hiroyuki Goda
- Stefan Matthaei will now be responsible for overseeing production, logistics and purchasing for Tadano operations in both Zweibrücken and Lauf.
Stefan Matthaei
Tadano group chief executive Toshiaki Ujiie said: “These additions bring the right experience to drive growth in Europe. We are making significant investments in both our locations in Germany to support our customers. Customer needs are at the heart of these leadership additions, and the goal is to strengthen confidence of our European customers in Tadano.”
New investments
The move follows previous announcements of additional investment in the two German facilities in a bid to become more competitive. These have included:
- Acquiring more land in order to add further capacity, building a new repair workshop, upgraded production lines and logistics flows at its plant in Dinglerstrasse, Zweibrücken.
The new repair shop in Zweibrücken
Meanwhile in Lauf, Tadano is building a new European spare parts centre which is due to go into operation in mid 2026. It has also been expanding production and storage capacity, and adding boom assembly lines.
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