02.03.2023

New CEO for Tadano America

Tadano has promoted Dean Barley to chief executive of Tadano America, he was previously chief operation officer.

Barley joined the company in 2019 as a vice president of customer service and general manager sales for south and central America and was promoted to chief operating officer at the start of last year. His responsibilities in his new role remain much the same, bringing together the Tadano operations throughout North, South and Central America. He takes over the chief executive’s position from Shinichi Iimura, who has been in the role since taking over from Ingo Schiller in December 2021.
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Dean Barley

Tadano chief executive Toshiaki Ujiie said: “We have undergone a significant transformation globally and in the Pan-American Region. Dean and the team have demonstrated what combining our collective strengths as a company can do to provide maximum value for our customers. In his new role, Dean will continue this path. For now, I am excited that in just a few weeks customers can experience these changes first hand at ConExpo.”

Barley added: “It’s an honour to continue to lead this dynamic organisation and strong team at this point in time when the company is experiencing tremendous growth. Our business has developed well, and our customer base continues to expand – great cranes, supported by great people, equals success for everyone using Tadano cranes. The OneTadano strategy has resulted in our customers and dealers experiencing greater efficiencies through leveraging the combined technologies, design philosophies and best practices from the Tadano, Demag and Mantis companies. Over the next few years, we will continue to leverage this strength of one focused vision to introduce exciting new lifting solutions for our customers in the Americas. I am excited to have this opportunity.”

Vertikal Comment

It is good to see Tadano appoint the senior operational manager as chief executive of one of its major businesses. At one point towards the end of last year it looked as though the company was resorting to the historic practice of reserving the chief executive roles of its overseas operations for Japanese nationals. Clearly this is not the case.

Tadano America is by far the company’s largest single trading operation outside of Japan, representing almost half of all export sales and a third of its total revenues at the half year point with sales of around $310 million for the six months to the end of September.