24.10.2025

Exploiting the News

German crane and platform manufacturer Böcker has acted quickly and created an advert for its Agilo platform, cleverly making the most of this week’s news, regarding the Louvre break in which two men stole €88 million worth of jewels in around seven minutes start to finish. They managed it – of course – by using a Böcker furniture hoist. See the The original news report.
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Böcker chief executive Alexander Böcker said: “When we were sure that no one had been hurt, we thought that a touch of humour might help promote our brand and products. It is still a dreadful crime for which there is no excuse and hopefully they will be caught and the jewels recovered.”

The advert, for which there is a German, and an English version, speaks for itself. And finally if you ever believed the stereotype that German people don't have a sense of humour, then this shopuld certainly help discredit the myth.
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Have a safe and happy weekend.