23.10.2026

Morrow COO to retire

Peter Juhren, the chief operating officer of US tower crane and hoist rental company Morrow Equipment, and tower crane industry veteran, is to retire at the end of the year after 46 years with the company.
His time with Morrow began on the 20th of October 1980, starting out as a service technician trainee.

Over the following years, he worked his way up through the company, becoming district service manager and, in 1994, corporate service manager, managing Morrow’s global service operations. He was appointed vice president of operations in 2015, and chief operating officer in 2020.

He has also served as president of the National Commission for the Certification of Crane Operators (NCCCO), is also a past chairman of the ASME B30.3 subcommittee on tower cranes and served on the CDAC committee for crane safety with the Occupational Safety and Health Administration (OSHA).
Juhren will remain with the company until the end of the year as president emeritus to support the leadership transition that he was instrumental in setting up over the past few years.

John Morrow, Non executive chairman and co-founder said: “We owe Peter a huge measure of gratitude for all his contributions to the company over the many years of service and for the great leadership he has provided in the past six years. He has been critically instrumental in attracting and grooming the next generation of our management team.”

“Peter’s leadership, industry expertise, and vision have been instrumental to Morrow Equipment’s ability to build a resilient, agile, and dedicated organisation that is prepared to meet the challenges and opportunities ahead.”

Peter Juhren added: “It was 46 years ago today that I walked in the door, and what a ride it has been. I want to thank all of you who have congratulated me. This anniversary is a bittersweet one given that it is my last one. Retirement is just around the corner, but I am also looking forward to the next chapter in my life.”

Vice president of sales, Mike Heacock takes over from Juhren as chief operating officer, having joined the company in 2020 following eight years with Potain/Manitowoc See New VP sales for Morrow.

His time in the tower crane industry dates back to 1997 at Sunnen Crane Service, where he was tower crane operations manager, leaving after 10 years for Coast Cranes where he was appointed general manager of its tower crane division.

John Morrow said: “I have the utmost confidence in Mike Heacock and the rest of our executive team to lead the Company following Peter’s retirement, and the ownership will provide them with full support to assure our long-term success.”

Andrew Stalter, currently business development manager, takes over from Heacock as vice president of sales. He joined the company last year after six years with Liebherr Tower Cranes as head of customer service & aftermarket sales. He previously worked with Sunbelt Rentals, and Amquip Cranes.