05.02.2008

Oshkosh changes its name

Oshkosh Truck Corporation, the parent company of JLG, has changed its official name to Oshkosh Corporation, following a shareholders vote.

Robert G. Bohn, Oshkosh chairman and chief executive officer said:
"The new name more appropriately reflects the Company's diverse product lines, and establishes Oshkosh as the parent brand of well-established, market leading brands in our Access Equipment, Defense, Fire & Emergency, and Commercial segments."

"The Oshkosh Corporation name still retains our remarkable history, but also allows room for growth and diversification of our products on a global scale."

The name change was approved during the Annual General Meeting held in Appleton, Wisconsin, the change does not affect the company's New York Stock Exchange stock ticker symbol.

A number of events are scheduled to roll out the company's new corporate strategic rebranding identity initiatives throughout 2008. "Our strength has always been in the brands we produce under various nameplates, and we don't expect that to change," adds Bohn.

Vertikal Comment

While seemingly minor this change reflects the fact that the company’s truck division is now a small part of the whole, with powered access now making up over half the company’s sales and profits.