01.04.2008

Easi UpLifts moves into Holland

Easi UpLifts the Irish based aerial lift sales and rental company has opened its first operation in continental Europe with a sales base in Holland.

Ronan Mac Lennan who has been responsible for the company’s used equipment business for some time has been promoted to new business development manager and has relocated to Nieuwegein, just south of Utrecht.
Please register to see all images

(L-R) Patrick McArdle, Ronan MacLennan and Fergus McArdle at the Big 5 show in Dubai last November

MacLennan talking to Vertikal.Net about the move said:”The concept is that we are strengthening our sales operation on the continent in tandem with our entry into the European rental market, we will have a large number of fresh 'ready to go' machines to offer directly to the customer.”

Easi UpLifts, which trades ad Height for Hire in Ireland already, has a number of outlets in England and Scotland, including a sales and re-rent operation in Banbury in the South Midlands. Easi UpLifts recently became one of the first businesses outside of the German speaking region to join Germany’s Partner-Lift association of independent rental companies.

Vertikal Comment

Harry McArdle and John Ball of Easi UpLifts have a strong track record for taking counter intuitive strategic decisions which pay off big time. They are past masters when it comes to timing, usually beating the access industry as a whole by an Irish mile.

They spend an enormous amount of time traveling and attending industry events and shows in order to gauge the business mood and availability of opportunities. They are a canny pair with a younger generation of managers in the wings who have absorbed their savy ways.

These guys ‘don’t do nothing for nothing’, they won’t be rushed, so they do sometimes miss out but then they also don’t hesitate when the deal is right, they run a first rate lean operation and have the some of the best noses in the business for a deal.

This is without question a key company in Europe to watch and perhaps learn from in the year ahead.