05.01.2009

New VP European sales for Genie

Terex Aerial Work Platforms-Genie has appointed Martin Hauff as vice president of sales for Europe the Middle East, Africa, and Russia.

Hauff will report to Matt Fearon, vice president and managing director of Genie/Terex AWP Europe, Africa and the Middle East.
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Martin Hauff

In this role, Hauff will work on the sales and distribution development within existing and emerging markets, with responsibility for expanding the business base and exploring new channels to market. He will also be responsible for managing the productivity and performance of the Genie/Terex AWP sales team throughout the region. He will be based in Munich, Germany.

Hauff joins Terex after 10 years with Caterpillar where he worked in various management positions within international sales and marketing and has over 20 years of experience within the equipment manufacturing industry.

“Hauff’s strong international sales and marketing experience will be an asset to the sales team,” said Fearon. “I would like to take this opportunity to welcome him to the team and wish him all the best in his future with Terex AWP.”