22.07.2009

UpRight adds distributor in Tunisia

UpRight has appointed Tunis based Société Le Materiel SA as its distributor for Tunisia.

The company was founded in 1966 to sell industrial products and agricultural equipment, and now holds substantial market shares in both sectors.

Le Materiel distributes Faresin telehandlers alongside Massey Ferguson equipment, for which it is the exclusive distributor for Tunisia. It also handles Kaser compressors and Hidromek backhoe loaders and excavators.
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Société Le Materiel's HQ in Tunis

The company, which employs over 50 people, has two showrooms, four sales representatives and regional dealers, providing comprehensive coverage across the whole of Tunisia.
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Members of the Le Materiel service team

Ferid Jebiniani, general manager and co-owner of Le Materiel, said: "The market for aerial work platforms in Tunisia is relatively untapped and we expect it to grow rapidly over the next few years. UpRight is the perfect complementary product range for Le Materiel. We have the expertise, reputation and loyal customer base to aggressively market aerial lifts and our aim is to become the market leader."