27.01.2010

Maeda appoints Kemp

Kranlyft the European master distributor for Maeda mini cranes has appointed Kemp Hoogwerkers as its distributor for Holland. The Dutch market had previously been covered by Maeda’s Belgian distributor Heli which continues to represent the products in Belgium and Luxembourg.
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Kemp's facility in De Meern

Kemp is a long established construction equipment distributor based in De Meern to the south of Utrecht. The company entered the lifting market in September 2008 with the introduction of the Nagano line of tracked articulated boom lifts and more recently added Ihimer spider lifts and Iteco self propelled lifts.
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Kemps main showroom

It also handles IHI and Kato excavators along with a wide range of attachments, Maeda is the first crane line that the company has taken on, it will be managed by the lift/hoogwerkers division which has separate premises on the opposite side of the street to the company’s impressive showrooms.
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The first Maeda cranes have already been delivered

Vertikal Comment

The Dutch market for mini and spider cranes is still in its infancy with crane rental companies tending to stay with mobile cranes and larger crawlers. Some of this is may be down to the operator licensing rules which require users of all but the very smallest units to have a full crane operators license?

However in several markets across Europe powered access companies have proven to be more adept at selling the mini crane concept- both at the sales and rental level - than mobile crane companies. Possibly due to the fact the powered access market still requires the selling of a concept- a different way of working - as well as the product or service.

The mobile crane rental market on the other hand is a mature business, any customer knows that they need a crane and simply make their choice based on price, service or by consulting the yellow pages. With a mix of excavators aerial lifts and cranes and some strong contacts with contractors Kemp could play a major role in developing the Dutch market for spider cranes.