18.02.2011

SafeWorks appoints new International VP

US based SafeWorks has appointed Ruben Bake as vice president of SafeWorks International, based in Antwerp, Belgium.

Bake will report to SafeWork’s chief executive Scott Farrell and be responsible for all sales and operations outside of the Americas for the Power Climber Wind, Power Climber and Spider brands.
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Ruben Bake

Bake joins the company from Ashland, where he was the global marketing director for its Performance Materials business that produces composite resins for wind turbine blades. His prior roles with Ashland and E.I. DuPont de Nemours included assignments in The Netherlands, Germany and Venezuela. He is fluent in English, German, Spanish, and Portuguese.

Farrell said: “Ruben’s global business development experience across reseller and end-user groups strengthens our continued market leadership in powered access solutions for renewable energy, infrastructure and construction end-markets. We are excited about the leadership he will provide to our rapidly growing international business.”