11.01.2012

Marketing reorganisation at Manitowoc

John Bittner has been promoted to the new position of vice president of global marketing for Manitowoc Cranes as part of a major restructuring of the company’s marketing organisation.

Bittner was previously director of global marketing for Manitowoc Crane Care, the company’s product support division. In his new role, he is responsible for the overall strategy and execution of all worldwide marketing activities for both cranes and Crane Care. He reports to Ingo Schiller, senior vice president of worldwide marketing.
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John Bittner

At the same time Chris Bratthauar has been promoted to director of global marketing reporting to Bittner. He was previously marketing communications manager for the Americas region. In his new position, he has responsibility for all marketing communications functions, product literature, advertising, promotion and events.

Meanwhile Amanda Barbarossa, moves into the America’s marketing communications manager position vacated by Bratthauar. She will focus on literature development and administration, product-related communications and regional advertising for the Americas.

Bob Hund, executive vice president for Manitowoc Crane Care said: “By combining the marketing functions of both sales and Crane Care, we are creating internal efficiencies and synergies that will translate into better service for our dealers and their customers in both sales and aftermarket support.”

Schiller added: “Our dealers don’t make the distinction between cranes sales and aftermarket support. For them, it is all part of making sure they take care of the customer. We recognize this, and by making an internal change, we can take advantage of the changing marketing environment and develop greater synergies and alignment between our sales organization and Crane Care."