30.03.2012

Manitowoc appoints Mid West manager

Manitowoc Cranes has promoted Bruce Peterson to senior regional business manager for the North American Midwest territory.

His role involves working with distributors Kirby Smith, Hayden Murphy and Walter Payton Power to develop and strengthen market presence and share.
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Bruce Peterson

Peterson has worked in the equipment industry for more than 27 years, the vast majority of those with Manitowoc Cranes. His previous roles with the company have included regional business manager as well as product specialist for Potain tower cranes and Grove All-Terrain product lines.

Peterson will report to Joe Maslizek, vice president of sales for lattice and telescopic cranes in North America.

“Bruce’s territory encompasses many types of markets from energy production to high rise construction,” said Maslizek. “His well-honed experience with Manitowoc’s different product lines makes him an excellent fit for this dynamic region. Our Midwest territory is represented by high-energy, focused dealers and sales reps, and we are excited to have Bruce support their sales and rental efforts.”