02.06.2005

Double Uplift

Wakefield based Uplift has opened a new depot in Haydock, in order to serve a growing number of its customers who work in both Manchester and Liverpool.

The new modern depot is being stocked with part of a 150 unit, £2.2 million investment in new JLG machines with the balance joining the firm’s Wakefield operation.

The purchase includes JLG’s ES small electric scissor lifts, which the company has specifically ordered to satisfy a growing popularity for the ES range thanks to its long cycle times. “Many of our customers ask for these units and will pay a premium to get them”, said Uplift Joint managing director Nick Higgins.

The order also includes a number of JLG 4069LE, 12 metre scissor lifts and 450AJ articulating booms, both of which are equipped with Bi Energy power packs. In addition to the investment in new machines, Uplift has also purchased three new DAF trucks for the depot.

This most recent investment follows orders placed with both Genie and Nifty, earlier in the year
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Ruairi Duggan (L) and Nick Higgins, of Uplift with some of the equipment for the New Haydock depot

Ruairi Duggan, joint managing director of Uplift, said: “Acquiring the best machines on the market is just one part of our investment in first class levels of service. Over the next 18 months we will be able to offer a fleet of around 150 machines from this facility, along with IPAF and PASMA training courses.

“Uplift’s focus is squarely on the customer, and we believe in providing as complete a service as we can, offering machines, site surveys, equipment demonstrations, training and servicing. JLG’s reputation and support fits in with our formula.”

Vertikal Comment

Nick Higgins and Ruairi Duggan founded Uplift in May 2001 and have gradually built the business up by concentrating on first class service and a conservative financial approach.

By the end of this year the company will have a fleet of around 400 units, taking it into the Cranes&Access, UK top 20 access rental companies for the first time.

The professionalism that the two are building into the business is creating a reputation in the region that they cover that does them credit and shows what can be done.

Uplift is setting an example that some other small to medium sized rental companies should heed.