12.04.2013

Atlas and Mantsinen agree partnership

German loader crane and excavator manufacturer Atlas Maschinen and Finnish port loader crane company Mantsinen group have formed a strategic partnership.

The agreement includes technical and Research & Development co-operation covering the manufacturing of hydraulic material handling machines.

The companies say that the aim of this co-operation is to enhance and complete the product offering of both companies, while each will continue to sell their products through their existing distribution channels. Atlas produces smaller excavator based material handlers, while Mantsinen builds larger more specialised machines but both share the same design principles.
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A Mantsinen loader crane

Atlas owner Fil Filipov said: “This is a natural fit for our business on many levels. Our existing customers have increasing needs for larger high quality material handling machines, and there’s a further fit with our engineers and the technology the Mantsinen equipment utilises. The concept of Mantsinen hydraulic material handlers is perfect for the needs of our customers. It offers a viable, quick and cost-effective alternative to traditional mobile cranes with rope. In addition, this co-operation strengthens further also our offering of electric powered machines.”
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An excavator based Atlas material handler

Mantsinen managing director Martti Toivanen added: “We are delighted to have this co-operation with Atlas. Its knowledge, presence and reputation in the machinery industry are impressive, as is the control over their design, R&D and manufacturing. This co-operation expands our product offering of small material handling machines for our customers. We look forward to have a long and successful co-operation.”

Vertikal Comment

While this venture could bring significant mid to long term benefits for both companies, one has to assume that it will also extend to distribution co-operation in markets where one party has no coverage. In other regions the partners will surely eventually offer ‘badged’ versions of each others machines in order to fill out their product lines?

This looks like a good rationale move for both parties