25.02.2002

Volvo announces rental network

Volvo Construction Equipment Rents is the name of Volvos new initiative to establish a construction equipment rental network throughout North America and Europe.

Company spokesman Tony Helsham explained the move. “The Volvo CE rental programme will cover all realms of an operating rental business model. Programme features will include use of the Volvo brand, financial assistance, a fleet purchasing programme for non-Volvo products, an integrated software programme, business management and training programmes in all facets of the business, facility design and marketing campaigns.”

Where countries, such as the UK and France, have strong rental networks in operation, Volvo will develop partnerships with the larger hire companies. In the USA, Volvo dealers will be given the opportunity to open outlets in their territories. The company hopes that its independent rental business will encourage entrepreneurial ownership and offer strong support from the manufacturer.

Volvo’s range of construction equipment presently consists of compact excavators, wheel loaders, skidsteer loaders and telehandlers. It is also just introducing a backhoe line, which will showcase at Conexpo in Las Vegas this month. It does not plan to offer cranes or access equipment for rental.