27.09.2013

New marketing VP at Genie

Terex AWP/Genie has appointed Susan Swirsley as vice president, global marketing reporting to president, Matt Fearon.

In her new role she is responsible for all marketing activities worldwide, including branding, public relations, advertising, promotions, digital marketing, trade shows, plant visits, distribution development and internal communications.
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Susan Swirsley

Swirsley has more than 25 years of marketing experience, most recently at the head of her own consulting business. Prior to that she worked in the soap business with PZ Cussons, Dial, Alberto Culver and with timber and paper products group Weyerhaeuser.

“We are very excited to have Susan join our team. She will bring excellent insight into reaching our customers’ needs in new and beneficial ways. She will be able to bring our well-respected brand even closer to our customer base,” said Fearon