02.12.2013

Ashtead re-brands Acrow

Ashtead has rebranded its A-Plant Acrow formwork business as Leada Acrow, some 10 years after it acquired the business.

According to Ashtead: “The decision to rebrand has been taken to provide the division with a greater and clearer identity within the formwork, falsework and groundwork industry, allowing the company to build on the prestigious history of Leada Acrow.”
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Strategic accounts and marketing director Asif Latief said: “As part of our marketing plans for A-Plant Acrow we wanted to update the brand and we believe that the Leada Acrow name not only leans on the enviable history of the company but also clearly communicates to customers what we offer, while creating a totally fresh look for the division.”

“Leada Acrow will be led by Simon Coveney in the same way A-Plant Acrow is run now and it will sit within the A-Plant family of companies such as Eve Trakway and PSS. We very much see that this move will help provide the business with its own identity whilst giving it the opportunity to grow further and reach its undoubted potential.”