05.12.2014

Wacker Neuson confirms European president

Wacker Neuson has confirmed the appointment of Dieter Freisler as regional president for Europe, a role he has filled since March.

As a regional president he is responsible for all sales, service revenues and profits in the region and reports to group chief executive Cem Peksaglam.

Freisler joined the company from building products group BTI, but began his career in 1983 at automotive supplier Albert Berner Deutschland, holding a variety of sales positions here until 1997, including the sales manager for Germany. In 1998, he moved to Robert Bosch power tools division, where he was head of the German and Austrian subsidiaries. In 2002, he was appointed managing director of BTI Greece, moving to the German division in 2002 and then in 2007 was promoted to chairman of BTI Holding.
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Dieter Freisler

Chief executive Cem Peksaglem said: "With Dieter Freisler, we have gained a regional president for Europe with diverse sales experiences. We are confident that, together with him, we will achieve our ambitious sales targets for the Wacker Neuson brand in Europe,"

Freisler added: "Europe is among the core markets of Wacker Neuson. We are well positioned in many countries. Nevertheless, I see potential for an even stronger market penetration with our products. In recent months, Wacker Neuson has introduced several very innovative solutions, with which we can position ourselves well. The high quality of the products and services and the great motivation of the employees and dealers in the individual countries are a key component of our long-term success."