06.02.2015

New territory manager for Custom

Compact scissor lift manufacturer Custom Equipment has appointed Brad Perrine as Northeast territory manager.

In his new role Perrine will focus on regional sales growth and territory development for Hy-Brid Lifts, Custom Equipment’s line of lightweight self-propelled and push around scissor lifts.
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Brad Perrine

Perrine joins Custom from New York based sales and rental company Admar Supply where he spent three years in a number of positions, including branch manager. Prior to that he worked with Cleveland Brother Caterpillar for three years as a rental co-ordinator. Before starting in the rental and equipment business he was with West Copr in telesales.

North American sales manager Dan Schneider said: “We look forward to having Brad join our Hy-Brid Lifts sales team. His industry experience and territory knowledge will be an asset to our company and our customers.”