22.01.2016

Business development manager for Straightpoint

UK based load weighing company Straightpoint has appointed David Mullard as business development manager.

He joins Straightpoint after over 12 years with the Avery Weigh Tronix group, most recently as business development manager at the Dillon Force Management and Brecknell Scales divisions. At Straightpoint he will be responsible for is improving sales through the existing distribution network, while looking to add new distributors, particularly in Russia.

Mullard said: “I have enjoyed the challenges presented by the lifting industry in relation to weighing technologies and have spent the last three years in particular developing a thorough understanding of the marketplace. Straightpoint continued to emerge as the market leader and I am grateful for the opportunity to align my goals with such an innovative, dynamic business.”

Straightpoint director David Ayling added: “We spent the second half of 2015 dedicating much of our time and resources to product development, but we adapted our focus at the turn of the year to once again prepare the business for growth. I am delighted that we have added an industry recognised professional to the company as we set out to achieve our targets.”
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David Ayling (L) welcomes David Mullard to Straightpoint