27.04.2006

Manitowoc pod cast

The Manitowoc Crane Group has become the one of the first equipment companies to provide information via an audio podcast. The company is providing any interested parties the opportunity to download features and interviews with the group’s product managers recorded during this week’s Intermat show in Paris.

The pod cast can be accessed via the company’s Website, the free broadcast is called CraneCAST. The company plans to develop this state-of-the-art communication tool and sees excellent potential for it as the popularity of mp3 players continues to grow.

A computer and an internet connection are all that are needed to listen to CraneCAST. It is available as a live-streaming audio file for immediate listening and as a download for listening later or transferring to a mobile device.

Tom Cioni, director of worldwide marketing communications, said “We take seriously the challenge of innovation, both with our products and with our marketing communication efforts. We view pod casting and listening to audio clips via the internet as emerging communication tools that suit modern lifestyles. Plus it’s fun,”
The CraneCAST can be heard or downloaded at the following location:

http://www.manitowoccranes.com/Shows/EN/2006_Intermat_Home.asp