14.09.2018

Californian rental merger

US based rental companies West Coast Equipment and D&D Lift have merged to form a new company, Rental Equipment Service Company (RESCO).

West Coast Equipment is based in Corona, California, and was founded in 1984 by current vice president of sales Dave Robidoux. In 2006, he was joined by Shaun Flanagan, founder and former owner of Horizon High Reach, and Jeff Davis who worked with Flanagan at Horizon.

Headquartered in Tracy, California, D&D Lift was established in 1981 by Dave Priolo Sr., his wife Lorraine and son Dave Jr. Despite the merger, both companies will keep their names, logos and brand identity.

Flanagan said: “We decided to merge with D&D because we want to expand our footprint throughout the state while remaining competitive. Our customers will benefit from the merger by having more options with the same great service and depth of knowledge that they’ve grown accustomed too.”

Robidoux added: “I see our merger with D&D Lift as part of the continuing evolution of our company. It’s a very positive development.”

D&D Lift chief executive George Barberick said: “This is a great opportunity for us and our customers because we’ll be able to supply them in a more timely and efficient manner. Where we used to be competitors, now we can pool the best of our resources and expertise. It’s a win-win-win situation.”