Chinese aerial lift manufacturer Lingong Group Jinan Heavy Machinery (LGMG) opened its new European headquarters and distribution centre in Rotterdam, the Netherlands, on Friday.
Around 60 guests from all over the world attended the opening, including partners such as PB - which now badges small LGMG scissor lifts for its Eco range, which were previously supplied by Dingli, Sandvik which works with the company on mining equipment and prospective distributors. The opening ceremony began with a tour of the new facility, followed by speeches from LGMG managers and partners. The company will operate in Europe as LGMG Europe, and sell through a combination of direct sales staff, local dealers and badged OEM sales.
Established in 1972, as a general construction equipment manufacturer LGMG only began manufacturing aerial work platforms in 2015. Its product line currently includes scissor lifts ranging from 12 to 46ft, and boom lifts from 39 to 78ft. The company will initially focus on the sale of its scissor lifts in Europe, but aims to start bringing its boom lifts - which are currently only sold in China - into the European market next year.
Export manager Ares Song said: “We are very happy with our new location. The transport links are excellent, and the support from local partners has also been very helpful. Our aim is to have our European and Chinese teams working closely together to reach our goals, and then we will look at other markets.”
Here are a few more pictures from the opening ceremony.