22.06.2020

ELS moves into India

Turkish aerial work platform manufacturer ELS Lift has appointed Msafe as its distributor for India, with a non exclusive relationship/agreement for sales into Bangladesh, Nepal and Sri Lanka.

As part of the deal Msafe has placed an initial sales and rental stock order for 40 scissor lifts with working heights up to 14.5 metres for its locations in New Dehli and Mumbai.

Ajay Kanoi has been given responsibility for sales of ELS Lift products, while Rushil Aggarwal will look after the logistics and admin operations. They, along with the rest of the Msafe team, received sales and service training earlier this year at ELS Lift’s headquarters in Bursa, Turkey.
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Three 33ft EL13 scissor lifts recently delivered to newly appointed distributor Msafe

Based in New Dehli, with a further seven locations throughout India, Msafe offers a wide range of aerial work platforms, cranes, forklifts, hoists and suspended platforms on both a sales and rental basis. It also manufacturers it own range of scaffold towers, podiums and ladders.

Msafe managing director Pradeep Aggarwal said: “This new distributorship with ELS Lift enables us to offer a solid product range, with a low cost of ownership to the Indian market and surrounding countries, and I can proudly say that we can now serve every need our customers may have. We are very much looking forward to the new collaboration with ELS Lift.”

ELS Lift senior business development and export manager, Alistair Palacioglu, added: “Understanding the need for simple yet robust, good quality equipment within Indian and surrounding regions, we have worked closely with Msafe team to come together and work on a rollout plan, and understand the market needs. We are delighted to have such an experienced team from Msafe representing ELS Lift products that will support our customer needs.”