Sinoboom has appointed Jolene Pariso as director of global marketing and North America business development.
Pariso joins the company after nine and a half years with Genie, having started with the company in 2010 as marketing manager. In 2013 she was promoted to senior marketing manager before becoming global director of marketing in 2015. Prior to Genie, she spent close to eight years with heavy truck manufacturer Paccar in a number of marketing and merchandising positions. She began her career in 1999 as a product marketing intern with Microsoft, leaving to become a marketing research analyst with BECU. After a year she joined Concordia Beverage Systems for a similar same role, before joining Paccar in 2003.
Pariso will be responsible for leading the company’s brand awareness and marketing outside of China as well as for the business development strategy for the North American market.
Kolin Kirschenmann, Sinoboom chief executive for North America, said: “We’re excited to have Jolene join the Sinoboom North America leadership team. Her extensive experience in strategy development and knowledge in the marketing field has had an immediate impact on Sinoboom brand growth in North America and internationally.”
Parisio added: “I’ve been fortunate in my career to work at mature well-known global brands. Rarely do you get the opportunity to contribute to building a strong regional brand into a global one. Having worked in the access industry for a considerable time, I was impressed by Sinoboom’s equipment quality, and immediately saw the potential the company has for international growth. What also really stood out was the impressive leadership, and the focus on the customer experience. I’m proud to be joining a company that is co-founded and led by a woman, Susan Xu, something not often seen in the manufacturing world.”