California based aerial lift manufacturer MEC Aerial Work Platforms has appointed Barry Lawson as marketing manager.
In his new role his primary focus will be leading new product launches, overseeing MECs website and social media platforms as well as organising trade shows. He brings around 20 years of sales, marketing and product development experience across a range of industries to the role, and joins the business from Sinclair, a locally based company specialising in automated labelling technology for the fruit packing industry, where he has been product manager for the past six years.
Lawson began his career in 1990 as a patient coordinator with Covenant Health in Tennessee, before moving to Texas based transportation related group HNTB in 1998 as a project manager, leaving for media conglomerate Vivendi and California the following year to become an account manager. In 2004 he joined Pelco - later Pelco by Schneider Electric - starting out as field sales manager before being promoted to engineering manager and finally global marketing manager. Eight years later he entered the real estate market as a right of way coordinator with Bender Rosenthal, leaving for a more technically oriented opportunity with Sinclair just a year later.
Deanne Hix, vice president sales operations and strategic planning, said: “We are elated to have Barry on board. His track record in marketing, product development and sales only strengthens MEC’s go to market strategy. Barry will bring that same strength, knowledge and customer focus to MEC. He understands our commitment to innovation and maximising the value proposition for our customers.”
Lawson added: “I am very excited to join the team at MEC and continue their amazing success story. Their position in the market and portfolio makes them a company to watch. We are focused on building an even greater product offer for our customers.”