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JLG restructures European team

JLG has restructured its commercial operations in Europe, Africa, Middle East and Indian sub-continent.
The aim of the changes is to bring together all commercial aspects of the business, including JLG Power Towers in the UK and JLG in Tonneins, France, for so that strategies, planning and engineering through to order and delivery are more efficient and consistent.

The changes merge JLG’s regional sales, distribution and service activities into a single division, led by Amsterdam based Tjitske van Hellemond, and supported by new general manager roles. van Hellemond joined the company as marketing director in 2017 from Cat dealer Pon, and was promoted to director customer care in 2020.
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Tjitske van Hellemond

The regional general managers include:

David Courtin general manager sales & service operations Europe. He has been with JLG for almost eight years, and was previously regional sales director for southern Europe, Turkey and North & West Africa.
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David Courtin

Bradley Abrahams general manager UK, he was previously UK sales direcrtor a role he has held since joining from Terex in 2017.
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Bradley Abrahams

Ian Hume general manager Distribution and strategic key accounts. He has been with the company for six years, previously as sales director for emerging markets.
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Ian Hume

Laurent Montenay, previously responsible for sales takes over responsibility for JLG’s manufacturing, business development and engineering at its plant in Tonneins, France which builds the Toucan mast booms and other masted products. In his new role he will be responsible for further developments of the mast boom and stock picker products. He has been with JLG since 2006.
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Laurent Montenay

Jonathan Dawson managing director JLG Power Towers will continue in his current role with responsibility for JLG’s Low-Level business. The Power towers facility in Leicester has moved to a two shift work schedule this month, in response to continued growth in demand, as more countries actively distribute the product range and gain sales. He has also been with JLG for 16 years, having[](joined from Merlo) in 2006.
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Jonathan Dawson

Several other changes have been implemented, to create greater internal efficiencies and improved support to the commercial business teams. They include the appointment of Amadeus Bissot to the new role of director - ‘order to delivery’ for the region. He has been with the company for almost eight years, and was previously senior strategy and commercial operations manager.
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Amadeus Bissot

Tjitske van Hellemond said: “Merging our sales, service and distribution activities is a fundamental change for JLG in the region. The new set-up offers the opportunity for our local business leaders to develop their markets to best meet the requirements of their customers. The regional teams work more closely together, encouraged and inspired to innovate and develop opportunities for growth and improve the path to our company's future success. I am excited to lead the team on this road to a customer-centred future ready organisation.”

Karel Huijser the overall general manager for the greater European region added: “This new commercial structure ensures that our business is strategically optimised for our next stage of growth. Championed by our ‘People First’ culture of trust, accountability and inclusion, these changes will deliver more local empowerment to our business leaders. Our customers will quickly notice a stronger combined customer approach and service setup. As a market leader in the industry this model will also drive the company towards sustainable growth based on local needs. All functions within our company will further embrace an entrepreneurial mindset, creating the conditions to continue to innovate our industry through our products, our regional manufacturing facilities and our partners.”
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Karel Huijser

Laurent Montenay said: “JLG will continue its historical commitment to the French region, to the people working at the Tonneins facility and to its customers through the delivery of locally designed, engineered, and manufactured product. I am excited to take the next step with the facility and start growing the footprint of the Toucan product and the DSP stock picker range worldwide. I am looking forward to joining the French team in Tonneins.”