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Multitel moves into S. America

Multitel Pagliero has appointed sales agency FA.RO Italian technology of Santiago, Chile to represent it in South America.

Founded in 2017 by Fabio Roscini the agency operates from offices in Costa Rica, Panama, Colombia, Ecuador, Peru, Paraguay, Argentina, and Uruguay. As an agent it will make contact with possible distributors, rental companies and large end users across Central America, South America, and the Caribbean on behalf of Multitel.
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](A Mutlitel MJE 250)
Its initial focus will be on Chile, Peru, Colombia, Argentina, Ecuador and Mexico. In terms of product focus, it will mainly be on truck mounted platforms mounted on 3.5 tonne chassis from 15 to 27 metres working height.

Speaking of his company’s methods, Roscini said: “It is a like a sowing exercise which must be built on mutual trust and transparency if it is to be successful with local stakeholders.”

Multitel’s Renzo Pagliero added: “South America is a new market for us, a 'terra incognita' as the cartographers of a few centuries ago used to say. However, we are familiar with Fabio Roscini, his professionalism and knowledge of local dynamics. We could not have chosen better to guide us in this new experience."

International sales and marketing director Roberto Marangoni said: “This is an opportunity and as such a challenge that projects us towards an even more international future. Multitel is growing, changing, and moving towards new markets with the awareness that the brand and the available range can make the difference.”